About Us
De Vidina Designs is a wholesale jewellery and giftware supplier specialising in distinctive, story-driven collections for retailers, galleries, and destination stores.
Founded on a passion for thoughtful design and meaningful storytelling, we collaborate with established international brands and create exclusive collections that resonate with customers seeking authenticity, quality, and emotional connection.
Our portfolio includes licensed and destination-inspired jewellery designed to perform strongly in gift, tourism, and lifestyle retail environments.
We work closely with our retail partners to deliver products that are not only visually compelling but commercially viable—balancing design integrity, competitive margins, and reliable supply.
Why Partner With De Vidina Designs
Curated Collections With Proven Retail Appeal
Our collections are carefully selected and developed with the end customer in mind. Each range tells a story,whether cultural, place-based, or emotional, helping retailers create stronger engagement and higher sell-through at point of sale.
Trusted Brand Partnerships
We are proud partners of established brands and institutions, including internationally recognised jewellery makers and iconic Australian destinations. These partnerships provide retailers with products that carry built-in trust, recognition, and authenticity.
Designed for Gift and Destination Retail
Our jewellery is purpose-designed for gift shops, tourism venues, museums, galleries, and lifestyle retailers. Packaging, price points, and product narratives are all considered to ensure ease of merchandising and strong impulse purchase potential.
Wholesale Expertise & Retail Support
We understand the realities of retail. From product selection to reorder efficiency, we aim to make working with us straightforward and reliable. Our wholesale approach prioritises clear communication, dependable fulfilment, and long-term partnerships.
Ethical & Quality-Focused Sourcing
Quality craftsmanship and responsible sourcing are central to everything we do. We work with trusted manufacturers and designers to ensure materials, finishes, and production standards meet both customer expectations and retail compliance requirements.
A Partner, Not Just a Supplier
We see our retailers as partners. Our goal is to support your business growth by offering products that enhance your brand, increase customer satisfaction, and deliver consistent commercial performance.